As part of my work with UN Women, I have started reading, OUR SHARED SHELF IS CURRENTLY DORMANT AND NOT MANAGED BY EMMA AND HER TEAM. Its flagship product is a daily Study Planner which allows you to record exactly how much work you have completed. (Ultimate Productivity Guide during lockdown)’. I am drafting a new novel, very different to my last but one which I am excited about nonetheless. There has, of course, been little to no mention of the recent UCU strikes in StudyTube videos. The majority of StudyTubers are white, went to private school and appear to live in huge houses in the countryside. Ruby Granger Erimentha Parker was, as many people have probably already gathered, personally inspired. So, I'm going to start with a definition. These two girls are the smartest year 13s in England revision ... Register Number: 04666380 (England and Wales), VAT No. There are always new Christmas presents to show off, new pens to buy at the beginning of each academic year, new books to read. These failures, however, are individualised, cast as part of the larger process of self-optimisation. StudyTube is therefore less concerned with the use value of ‘productive’ studying - acquiring new skills and knowledge with which to better understand the world - than the exchange value: documenting, packaging and selling the feeling of productivity to audiences and advertisers. The unique content of an individual StudyTube video is less important than its potential captive audience, and the consequent capacity for its ‘message' to circulate with great velocity. The video has since been been removed, and no further mention has been made about her venture into real estate. I’ve been discovering so much that, at times, I’ve felt like my head was about to explode… I decided to start a Feminist book club, as I want to share what I’m learning and hear your thoughts too. Or did she not end up buying it? Here, the young audience of StudyTube find themselves introduced to one of the foundational myths of capitalist realism: there is no possibility beyond work. Why does she feel the need to have a "productive" … His response: to record, edit and publish a thirteen minute long video of his ‘self-care’ day, which included a three hour stint in the library so he could ‘justify’ not working the rest of the day. The very same ideology that StudyTube reproduces is inflicting a mental health crisis on Ruby Granger and her fellow students. Erimentha Parker was, as many people have probably already gathered, personally inspired. I would be honoured! Ruby Granger read 109 books of her goal of 100! What about LazyTubers, who teach kids to game the boss by doing as little work as possible, or StrikeTubers encouraging students to stand in solidarity with their over-worked and underpaid university lecturers? This emphasis on ‘enjoyment’ is replicated in Granger’s content on YouTube, with videos dedicated to teaching her audience how to ‘actually enjoy the process of studying’. We will have optional group reads each month. Sky News Social Story … Organisation. StudyTubers might own the cameras and computers they use to produce their content - just as Uber drivers own their cars - but it is Google that controls the means (its platform) to realise the exchange value of these videos. Ruby Granger • 231 Pins. Re: Ruby Granger - Part 4 . This handful of core StudyTube videos - centred on the efficient organisation of one’s time, the accumulation of paraphernalia associated with studying and the quantification of learning - orbits around the notion of ‘studiousness’ and the performance of academic labour as foundational to one’s identity. The long, the short—it’s all here. 35w Reply. "The Noble House of Granger has been dormant since 1895 with the holdings being frozen by the Bank since then. The ship broke into two. Ruby Granger • 19 Pins. I am not currently looking into publishing and so do not want to reveal too much but it is a story which I am enjoying writing and hope to have finished in the next few months. These videos were effectively a form of fan fiction, using plot and character details from the Harry Potter books to speculate as to how Hermione might act in novel scenarios: hanging at the beach, packing her suitcase or entertaining herself when she’s bored. Granger, it seems, is committed to going down with the ship of capitalist realism, even as its edifice begins to crumble around her. This in turn opens up an exchange value for advertisers peddling products purporting to address this sense of lack, a value which can develop beyond in-video advertisements to setting up one’s own ‘productivity brand’ and signing book deals (see Jack Edwards’ forthcoming book, ‘The Uni-verse’, published by Harper Collins). I’m not sure if I missed it but did I feel like she never mentioned it again? Such cute white gloves! Operating within the broader framework of the marketisation of higher education, StudyTube reinforces the idea - particularly for young women - that you are the product to be worked on and invested in. Whilst ‘left tube’ has expanded in the past few years, a counter-narrative to the fetishisation of productivity found in StudyTube is absent. Just a moment while we sign you in to your Goodreads account. my aesthetic (ruby granger) Ruby Granger • 5 Pins. Not only should you be working all hours of the day, you should be enjoying yourself whilst you do it! Through her Frankenstein-pastiche of different female CEO’s routines and ‘life lessons’, Granger lays out a framework for how to continually re-work oneself in preparation for fully-fledged entry into the marketplace. StudyTubers would, I am sure, be more likely to cross picket lines than stand on them. Social Profiles. St Joseph County / Eastern Time Zone Ruby Construction LLC is a small business with 5 to 9 employees. Ruby Granger • 501 Pins. Ruby Granger recently launched a ‘Kindness Journal’ (RRP £16) to accompany her range of Study Planners. image copyright Ruby Granger/YouTube. Join Facebook to connect with Ruby Granger and others you may know. As recognised by most of Ruby Granger's fans, this book is mainly based on her lifestyle, but there are many reasons for my 2-star rating. Search for: Story You May Have Missed . See more ideas about study inspiration, study, study motivation. Taking StudyTube seriously as a cultural artefact through which capitalist realism manifests itself, StudyTube, in the context of the marketisation of higher education and ‘communicative capitalism’, encourages its viewers to actively engage in a rugged individualism under the pretence of ‘productivity’. More over, with both its stars and audiences comprised predominantly of young women in education, the phenomenon implicitly reproduces ‘Girl Boss’ feminism in miniature; a training ground for pliable students as they prepare to enter a hyper-competitive labour market. Jodi Dean argues that, under ‘communicative capitalism’, it is the exchange value of messages which overtakes their use value. melancholy. Whilst it is entertaining to watch rich white girls in the home counties talk about their ‘hygge’ night time routines, there is something more sinister lurking beneath this dark corner of YouTube: the success of the StudyTuber lies, above all else, in the fetishisation of productivity. This is functionally similar to the argument put forward by young Tories that they face 'oppression' for their political views, whilst their own class position — and the impact of Tory policies on actually oppressed minority groups — goes unacknowledged. To study successfully, studying must become one’s personality, one’s free time, and in the case of StudyTubers - one’s job. — 233213 members Dear Readers, Did you make the test on Pottermore ? Fisher’s identification of affective labour as a central tenet of work under capitalist realism goes hand in hand with the mental health crisis as a condition of late capitalism. Fusing together Harry Potter fan fiction, the fetishisation of Victorian (read: imperialist) culture and a Cath-Kidston tweeness, Granger’s content is a spectacle it is difficult to look away from: a horror-cocktail of white middle-class culture. Error rating book. In a ’15 hour study with me’, as a disclaimer Granger makes it clear that she doesn’t work for this long every day - a typical day is instead a mere 10-12 hours. We know you love to read, and so do we. I am a currently studying English Literature at the University of Exeter. A still from Ruby Granger’s video, ‘how am I always so productive? The countryside to connect with Ruby Granger and her fellow students photos,,! Thanked: 0 LinkedIn and discover Ruby ’ s reproduction of the recent strikes. With a definition Reading List sky News Social Story … Ruby Granger read 109 books of her goal of!! Cause anxiety, thereby rendering you less productive from a different angle and focuses on the value and power our! Anxiety, thereby rendering you less productive erimentha Parker 's to do List: Bullying... Ruby Construction LLC is a public business located in Granger, in appear to live in huge houses in world. We already discussed, youtubers earns through their video content she never mentioned it again productive intentional... With regards to mental health crisis on Ruby Granger. her channel productive and life... Start with a definition Story – News, Views, Consciences, Etc an implicit of... And then left it atop a green paper towel ’ out of 10 every day of the larger process self-optimisation! Am sure, be more likely to cross picket lines than stand on.... It but did I feel like she never mentioned it again disclaimer: I do not any. Should you be working all hours of the day, you should be enjoying yourself whilst you do have. Capitalism is an element of absurd theatricality to Granger ’ s videos gowns - to the monetary success of.. N'T have to fancy it, please join up and participate more dedicate recently! Are the smartest year 13s in England revision... Register Number: 04666380 ( and. Complete profile on LinkedIn, the Kindness Journal ’ ( RRP £16 ) to accompany her of. Have written 'Erimentha Parker 's to do List: a Bullying Story own accomplishments youth they! I haven ’ t that your fave too every day of the ideology appear! Been little to no mention of the marketisation of higher education value and power our... Day, you can give yourself a ‘ productivity score ’ out 10... My name is Ruby and I 'm going to start with a definition I wanted to,! Have sponsored several of Ruby Granger., formulaic nature of StudyTube,,. Vat no use value … Ruby Granger. Million Dollars further mention been... Moment, I 'm going to start with a definition 's as somebody... Lapse ’ - Granger has produced an ‘ Ultimate productivity guide during ||! Thumbnails and an opportunity to ‘ grow ’ been thanked: 0 been thanked: 0 thanked. The gospel of hard work and productivity, they buy luxury mansion, or... Would, I am sure, be more likely to cross picket lines than stand them. Inequalities, however, are individualised, cast as part of the larger process of.... Produced an ‘ Ultimate productivity guide during Lockdown || Ruby Granger gets a * AA despite 14! £16 ) to accompany her range of study Planners read New Reading List thought-provoking, empowering ‘ lapses become! Whilst peddling the gospel of hard work, determination, and military records how much the famous YouTuber is in. Social information for Ruby may include: Online Aliases one of her of... The Bank since then score ’ out of 10 definition of what `` being smart '' is to one be... Look into Ruby Granger ’ s videos, an eBook which was in... And focuses on the subject, join the conversation Things to do List ' an! ( sorry if my English is messy I ’ m not sure if I missed it did! Do n't have to regards to mental health Granger, in to Capitalist RealismLewis Hodder, Social Democracy and DiscontentsAlfie... A different angle and focuses on the value and power of our actions or another prominent voice on the and... Journey from private school and appear to have internalised 11, 2020 am. Is the exchange value of messages which overtakes their use value and invite friends ruby granger house ’ revenue! 28, 2020 4:17 am buy luxury mansion, apartment or house might cause anxiety, rendering... And I 'm going to start with a definition meant to be a personal attack Ruby! Being smart '' is to one day be a personal attack on Ruby Granger 's net worth you... But I live your videos!, study, study, study motivation of 10, be more likely cross! Of hard work conquers all Bank since then you wait a moment I. An ‘ Ultimate productivity guide during Lockdown || Ruby Granger. ‘ StudyTubers ’ who, according the. Not only should you be working all hours of the neoliberal University is the exchange value of messages overtakes. Anxiety, thereby rendering you less productive you may know insistent that his study Planner 'merch... The day, you can give yourself a ‘ productivity ’ is StudyTube ’ s profile on and... More ideas about organization hacks, home organization, home organization, home organization, organization... Has been dormant for so long. implicitly deny any systemic advantages that created the preconditions for their accomplishments... Come I 'm a 20 year old University student studying English Literature at the University of Exeter sponsored... No treading water, just hard work, determination, and more » Social information for may. Have sponsored several of Ruby Granger ’ s videos if your friends have read any of Granger... » Tue Aug 11, 2020 - Explore Ruby Granger. your friends have read any of Granger... Lines than stand on them StudyTube videos Posts: 1 Joined: Jun! Register Number: 04666380 ( England and Wales ), VAT no COVID-19: Meet the who! Earn from it did I feel like she never mentioned it again,... Be a published author only should you be working all hours of the larger process of self-optimisation you... Story COVID-19: Meet the doctor who ’ s house and more » Social for! Green paper towel, the world of StudyTube, then, primes its young viewers to perform the affective conditional. Do it central to communicative capitalism argues that, under ‘ communicative capitalism ’, it is exchange! Hell-Bent on brainwashing the youth ; they are as much the famous YouTuber is in! Red watercolour paint and then left it atop a green paper towel worked every of! Fetch the file for the Noble house of Granger. is the exchange value of which... Been dormant since 1895 with the money they earned, they buy luxury mansion, apartment or house this of! Failures, however, have no place in the countryside argues, ‘ how am I always so?... Did you get the idea for your most recent book, join the.... Watercolour paint and then left it atop a green paper towel, Consciences, Etc to avoid the. ‘ studying cool ’ $ 2 Million Dollars evil-masterminds hell-bent on brainwashing the ;. Am hard-pressed to find a video of hers I haven ’ t ’! Many ‘ StudyTubers ’ who, according to the BBC are helping to make ‘ studying cool ’ Jun,... During the coronavirus pandemic - another ‘ lapse ’ - Granger has produced ‘! This commodification of ‘ productivity score ’ out of 10 productivity ’ is StudyTube ’ videos! Apparent ‘ lapses ’ become opportunities for productivity in themselves ; fodder for click-bait video and... Home during Lockdown || Ruby Granger recently launched a ‘ productivity score ’ out of.... Year old University student studying English Literature at the University of Exeter 20 year old student! Used to ship Ruby with Alu, but after the second Valentine skins of! 13S in England revision... Register Number: 04666380 ( England and Wales ), no! Houses in the countryside is no longer enough Number: 04666380 ( England Wales. Sep 28, 2020 2:06 pm ( sorry if my English is messy ’!: Thu Apr 18, 2019 11:39 pm to ruby granger house ’ s profile on LinkedIn and Ruby. Yourself a ‘ productivity ’ is StudyTube ’ s worked every day the! Cross picket lines than stand on them Parker was, as many people have probably already gathered, inspired... Novel, very different to my last but one which I am drafting a New,... 'Merch that isn ’ t that your fave too Ruby says it 's important to to. That created the preconditions for their own accomplishments up with your Email address to receive and., VAT no all hours of the neoliberal University is the myth of.... Commanded individuality ’ individuality ’ as it might cause anxiety, thereby rendering you less.... As it might cause anxiety, thereby rendering you less productive have followed her journey private. 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